Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. IT'S ABOUT THE STRUGGLE - Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zone. HEAD UP ATTITUDE - Head up, ready to rise, the fixed weight system allows lure to rise slowly like a dying shad. SLACK LINE LOOK BACK - After a sharp snap and generous slack line, it will actually spin around and look backwards.