Designed in collaboration with Bassmaster Elite Series shallow-water specialist Bill Lowen, the ima Square Bill is engineered to dominate skinny water and heavy structure. Built with a compact, humped-back silhouette, this versatile crankbait excels across multiple retrieve styles—from waking just beneath the surface to crashing cover down to 3 feet.

The durable, circuit-style Lexan square bill gives the lure a tight, aggressive hunting action that sheds wood, deflects cleanly off riprap, and recovers balance immediately after contact. Equipped with realistic 3D eyes and premium hardware right out of the box, the ima Square Bill triggers reaction strikes in skinny water, grass edges, and shallow laydowns without bogging down or hanging up.